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September 3, 2013 by News

American Express Unstaged: Rebecca Minkoff and Janelle Monae Take Mercedes Benz Fashion Week

It’s that time again… Mercedes Benz Fashion Week brings some of the brightest new as well as seasoned designers to profile the latest in Fashion innovation. Yes, tech people. Fashion can/ should be innovative as well. One brand however, has worked hard to not only highlight Fashion innovation but to integrate Tech innovation into Fashion innovation as well… Did you follow? American Express, a long time Mercedes Benz Fashion Week sponsor is debuting another major digital solution at this season’s Mercedes Benz Fashion Week (See Fall 2013 here.)

Created by American Express as a means for delivering premium music experiences to fans/ consumers, “American Express Unstaged” is a cutting-edge live event and interactive digital platform that pairs ‘artistic visionaries for an innovative fan experience.’ This Thursday, during Rebecca Minkoff’s Spring 2014 Mercedes Benz Fashion Week runway show, Rebecca Minkoff and Janelle Monáe will be the first fashion meets music collaboration, hosting her live streamed fashion event set to the music of Janelle Monáe. The show full of ‘digital innovations s to further enhance the experience for fans watching at home,’ according to Amex, will take place on September 6th at 3PM EST at RebeccaMinkoff.com.

To complement the partnership, beginning September 5, Amex card members who connect their eligible American Express Cards with Facebook or Twitter and use select hashtags can unlock an exclusive offer to receive a one-time $25 statement credit at RebeccaMinkoff.com and buy a specially priced Rebecca Minkoff Craig Camera Handbag in Plum. Learn more or get started at sync.americanexpress.com.

The "American Express Unstaged" during Mercedes Benz Fashion Week 2014 Digital Rundown:

Before the Show: Minkoff and Monae will share behind-the-scenes preparations on Instagram, and during the show, viewers at home can get an insider perspective with a backstage camera and live photo feed.

During the Show: Fans at home can see and share a behind the scenes look at the action with a live feed of photos and videos capturing the candid action in real time. There will also be an exclusive backstage camera angle give fans at home an insider look and sneak preview of each item before the models walk down the runway.

Relive the Event: Fans can watch a rebroadcast of the groundbreaking show for 7 days starting on Sep. 6th on RebeccaMinkoff.com. Following the rebroadcast, AmexUnstaged.com will have an exclusive cut of the event with audio commentary from Rebecca Minkoff as well as show and concert highlights.


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