Provided by Soul Stirring, DC Dept of Health
Social Media, Radio, Print, Sweepstakes, Reporting
The iDecide2B Campaign is a multi-media initiative for pregnant and parenting teens in Washington, DC. Promoting the messages to the target audience to finish high school and continue their education, the campaign is grounded in a theme of self empowerment and responsibility while encouraging pregnant and parenting teens to decide to be Safe, Smart, Educated and Protected.
The campaign components include: radio public service announcements; an English and Spanish poster, postcard and brochure; social media outreach on Facebook and Twitter; podcasts; an Evernote Shared Notebook, and promotional items.