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September 4, 2013 by News

The US Open American Express® Fan Experience

 

 

In its 20th year as a US Open partner, American Express introduced a suite of innovative digital and on-site benefits, designed to serve tennis fans the finest of the US Open, both on and off the courts at the USTA Billie Jean King National Tennis Center.

“We want to give our Card Members and all tennis fans a US Open experience that enhances their passion for the game,” said Deborah Curtis, vice president of sports & entertainment marketing at American Express. “Whether it’s perfecting their swing, following the matches on the go, or introducing the game to the next generation of fans, we aim to make the US Open Fan experience as fun and exciting as the action on the courts.”

American Express offered a few unique digital experiences for tennis fans to get involved with the action of the US Open and enjoy a truly customized experience throughout the two weeks of Championship play:

The US Open American Express® Fan Experience

For the third year at the US Open American Express Fan Experience, fans can perfect their game, catch the action on the courts and challenge their friends to a match. The Fan Experience, which is located indoors just inside the East Gate, features 20,000 square feet of interactive programming for all fans at the US Open, including:

 

  • Professional Swing Analysis: All tennis fans can receive a personalized analysis and tips on how to improve their swing from a tennis professional.  American Express Card Members may reserve a specific time for their lesson with a professional.
  • The Art & Sound of Tennis: For the first time at the Open, fans will be given the chance to see and hear how their tennis swings are digitally-translated into works of art and music and share those images via their social channels. All fans will receive a digital snapshot of their swing in sequence, which they can share via their social channels.

 

  • Digital Tennis Gaming Center: Tennis players of all abilities can challenge their friends to a one-on-one, screen-to-screen game of virtual tennis.
  • IBM Winning Connections Data Wall: An interactive display that enables all fans to dig deep into IBM’s expansive store of match statistics and data allowing them to analyze the game in a fun and engaging way.

Fans Get Closer to the Action with US Open TrendCast from American Express

New this year, American Express is launching US Open TrendCast, a social-based fan experience that brings together trending topics and original radio programming. TrendCast, featured within the official US Open app, tracks the Championship’s hottest stories via Twitter so that fans can explore trending topics and join the conversation directly from the app.  Each day, the most popular social topics and fan Tweets help shape programming for the TrendCast Radio Show, which will be broadcast live from the Fan Experience daily at 4:00 p.m. EST.  Fans can watch the 30-minute broadcast live from the Fan Experience or listen in on USOpen.org Radio. Tennis analysts Steve Flink and Matt Cronin will co-host the show offering their take on socially trending topics, highlighting fan comments, and answering the most popular fan Tweeted questions.

Exclusive Offers for Card Members On-site

Card Members who sync their eligible American Express Card with their Facebook, Foursquare or Twitter account at Sync.AmericanExpress.com can unlock an exclusive offer to receive a one-time $10 statement credit when they use their synced American Express Card and spend $20 or more on-site at the US Open.[i]  US Open fans who spend $150 on their American Express® Card on merchandise and concessions are eligible to receive a $50 Ralph Lauren e-gift card to be used after the tournament in Ralph Lauren stores and at RalphLauren.com. Card Members can learn more about these offers and sync their Cards at the Fan Experience or at any American Express satellite location.


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